Instant redeemable coupons (IRC) are not simply a way to offer savings to customers; they are also an excellent branding strategy for businesses. There are several reasons to consider adding folded IRC to your packaging.
Push New Products
Folded IRC are often seen when new products hit the shelves. One of the reasons for this strategy is to make consumers feel better about trying something new. Since consumers have no clue how well they will like a new product, it helps reduce skepticism if they can acquire the product at a reduced price. Since folded IRC can contain a small booklet of information, consider using this space to explain more about the product so consumers feel more comfortable making the purchase.
Reward Brand Loyalty
Although finding new consumers and attracting consumers to purchase new products are important, the retention of current customers is possibly more important. Periodically adding folded IRC to products that are already on the shelves is an excellent way to reward brand loyalty. Businesses often need to compete against other brands sharing the same space and store brand equivalents of a product. If a consumer can save a little money by using the IRC, they might be more likely to stick with your brand and not be tempted by a less expensive alternative, whether it is a name brand or store brand. Another way to reward brand loyalty is to include multiple coupons in your IRC. Consumers can use one immediately, and they might return to the store to use the other coupon at a later date.
Stand Out Among Competitors
With the average store shelf being packed with similar products, it can be difficult to devise a way to stand out among your competitors. Although having good packaging design can help, there is always the chance that similar-looking products will be on the shelf. Folded IRC is a simple method of doing something eye-catching that consumers are unlikely to overlook. Not only does IRC help visually because it looks different on the shelf, but it can also help with sales simply because consumers are expecting a coupon to be included. Sometimes small booklets are included without a coupon, and this is often a significant disappointment to consumers so that strategy should be avoided.
Adding a folded IRC to your products is not only a good strategy to encourage consumers to try a new product, but it also rewards consumers who tend to be brand-loyal. If you want your products to stand out even more, consider adding a folded IRC.
Share23 April 2020
Hello, I am Maeve Boyle. The success of my business relies on my ability to spread the word about products and services I provide. I have found that the best way to tell the community about my business is through direct mail flyers. I design all of the flyers on my computer and have them created by a local printing company. The printing company allows me to pick the paper weight and finish used for the completed advertising materials. I like to pick a paper type with a texture and finish that people gravitate towards. I will talk about all of the different types of paper and inks used in the printing process. I hope you will use the information on my site to secure flyer prints for your business. Thanks.